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Medical Marketing

Diabetes Education Can Improve Outcomes

Posted on August 18, 2014November 19, 2014 by David Hadaway
Educating patients can improve long-term outcomes.

Diabetes is a serious health issue affecting a large number of American adults.

West Nile Provides an Engagement Opportunity for Physicians

Posted on August 14, 2014 by David Hadaway
Preventing mosquito bites is one of the best ways to avoid West Nile.

Certain health issues only occur at a particular time of year.

More Education Is Needed on Ebola Outbreak

Posted on August 12, 2014 by David Hadaway
Physicians can educate patients on serious health concerns.

The Ebola outbreak in West Africa has far-reaching consequences.

Patients Are Revolutionizing Healthcare

Posted on August 11, 2014 by David Hadaway

Healthcare is a rapidly changing field.

Consumers Need to Be Educated on ACA Enrollment

Posted on August 4, 2014 by David Hadaway

The Affordable Care Act has made health insurance more accessible to a larger number of Americans, but there may still be some confusion over who should sign up and how to enroll.

Physician Recommendations Could Increase Vaccination Rates

Posted on August 1, 2014 by David Hadaway
Physician recommendations may be tied to an increase in vaccinations.

Doctors and healthcare organizations can use marketing materials to educate their patients on potentially life-saving vaccinations.

The Challenges in Insurance Marketing

Posted on July 30, 2014November 19, 2014 by David Hadaway

Hospital marketing is often a challenging prospect because healthcare providers operate in a highly regulated industry.

Patient Engagement Coming into Sharper Focus through the ACA

Posted on July 17, 2014 by David Hadaway
Physicians need to enable higher levels of patient engagement.

The healthcare industry has been rocked by a number of changes in the past few years and physicians will need to increase their emphasis on patient retention.

Increased ACA Enrollment Calls for New Marketing Efforts

Posted on July 10, 2014 by David Hadaway
Population health is gaining increased focus.

The Affordable Care Act has caused a number of changes in the healthcare industry, but one of the most significant is an influx of new patients for physicians’ practices due to many people enrolling for insurance for the first time.

Why Healthcare Marketers Should Embrace Social Media

Posted on July 7, 2014 by David Hadaway
Healthcare professionals can use social media to connect with patients outside of doctors' offices.

Under the Affordable Care Act, quality healthcare is becoming less expensive for Americans, which means more people are seeking services.

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