Digital health marketing is here to stay

Mobile devices are becoming more important for health communications.

The healthcare marketing landscape is evolving as more hospitals and physicians are utilizing mobile devices to reach patients. In fact, 80 percent of U.S. doctors use smartphones and medical applications, according to Becker's Hospital Review. Mobile devices are also many patients' preferred method of communication. The number of U.S. adults using mobile gadgets to access health-related information jumped from 12 to 26 percent in 2012. According to a Health Care Communication News infographic, consumers use mobile applications to track and treat diseases

As mobile technology becomes a primary health communications channel, hospitals and health systems need to adapt. Marketers in the healthcare field should embrace mobile technology for chronic disease management, medication adherence and communication between patients and providers. Healthcare professionals should take advantage of these trends by sending patients emails.

Mobile devices remove geographic and time barriers, enabling healthcare providers to diagnose and treat patients from far away.  This may increase patient retention numbers because doctors will be able to give patients' health advice no matter the distance. The digital era is allowing healthcare professionals to be patient-centric, as physicians can monitor patients' health on a regular basis. All of these communication tools foster a stronger connection with patients, improve patient retention numbers and ensure individuals receive the utmost care.  

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