How marketers can improve patient retention efforts

To retain customers, marketers should utilize an array of digital platforms.

An integral part of retaining patients is expressing interest in the patients themselves. In fact, 70 percent of people who take their business elsewhere do so because they perceive an attitude of indifference on the company's part, according to Healthcare Success. Doctor-patient interactions should continue long after a visit. Healthcare marketers can employ a number of patient retention strategies to ensure visitors return.

Becker's Hospital Review recommended utilizing social media channels and patient portals to maintain a loyal patient base. Different Facebook and Twitter accounts could solely focus on pediatrics, diabetes and neurology, respectively, among other specialized practices. Patients are likely to be more engaged if they relate to a topic. When a healthcare marketer communicates to a niche audience with content that's relevant to the individuals, each patient is likely to get more out of the conversation.

Additionally, beyond the four walls of an office visit, many patients seek support for medical conditions online. Offering patients private online support will provide them a sense of community, and they'll learn to trust the healthcare organization. Marketing professionals can set this up by using closed Facebook groups or Google hangouts, according to Becker's Hospital Review.

All of these patient retention strategies will promise for a strong return on marketing investment.

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