The U.S. Department of Health and Human Services is inviting women across the county to celebrate National Women's Health Week May 11 to 17. The purpose of this week is for women to focus on both their physical and mental health. The Office on Women's Health reported National Women's Health Week is an opportunity for women to be educated on what it means to be well.
Healthcare marketers can play a major role in this type of education by providing existing and prospective patients with information on leading a healthy lifestyle.The Office on Women's Health indicated it is a state of mind and involves taking steps to improve overall well-being.
Health education provides women with critical information
Those steps include visiting a healthcare provider, engaging in physical activity, eating healthily, attending to mental health concerns and avoiding bad habits. Marketing professionals in the healthcare field can send patients emails or direct mail to explain the importance of each step, such as the annual well-woman visit.
Raise awareness of the importance of heart health
One reason to encourage women to come in for a visit is the fact that more than 75 percent of women ages 40 to 60 have at least one risk factor for developing heart disease, which is the most common cause of death in women in the U.S., according to the National Heart, Lung and Blood Institute. Women who see their doctors regularly can gain insight into their health, such as the potential development of heart disease. Additionally, this can help increase patient retention numbers substantially, as women will have a greater incentive to return on a yearly basis.
Mental health plays a major role in overall wellbeing
Heart health is not the only focal point women should have when it comes to their well-being. In addition to one's physical health, a wellness-conscious woman maintains solid mental health. Physical and mental health are interrelated, which means a healthy state of mind may influence a woman's physical state and vice versa. Female patients would benefit from being informed that 1 in 5 women in the U.S. have a mental illness. Knowing this, individuals with mental health issues may feel less alone and more likely to open up about their state of mind. In addition, healthcare providers, hospitals and urgent care centers can take the time to tell women how to address these concerns. For example, the Office on Women's Health recommended that women fight stress by doing something they enjoy or reach out to their support network. By sharing this information, healthcare marketers can strengthen their organization's relationship with patients.
Physical activity helps women live longer
Healthcare facilities should also emphasize the importance of physical activity. Women need about 30 minutes a day of intense physical activity. That said, doctors can inform their patients that people who exercise for about 30 minutes six days a week lower their risk of early death by 27 percent. Provide some tips in the marketing material, such as taking the stairs instead of the elevator.
All of these insightful pieces of information can help teach patients how to become happier and healthier individuals.