Targeting patients with high blood pressure

It's vital for high-risk patients to receive annual blood pressure screenings.

In the U.S., about 77.9 million adults have high blood pressure, which is equivalent to 1 out of every 3 adults, according to the American Heart Association and the American Stroke Association. High blood pressure can lead to other problems. In fact, about 69 percent of people who have a first heart attack, 77 percent who have a first stroke and 74 percent who have congestive heart failure have high blood pressure. Individuals should get screened every two years if their blood pressure is less than 120/80 and once a year if it's 120 – 130/80-89.

Data-driven marketing provides insight into patients' psychographics 
Age and gender play a role in a person's likelihood of having high or low blood pressure. In fact, men are more likely to have high blood pressure than women until age 45. Healthcare clinics can target high-risk women and men in certain age brackets to gather information about each patient such as the last time they visited the doctor, their lifestyle habits and their family history.

By using multisourced data, marketers can enjoy the most up-to-date, accurate information on prospective and existing patients. Marketing professionals in the healthcare sector will have the ability to profile and segment patients. 

How to remind patients to return for a visit
Healthcare providers can enjoy a solid return on marketing investment when they use predictive modeling methods, delving deeper into patients' attitudes, motivations and behaviors. When marketing professionals in the medical field know which individuals need to visit the doctor for a recommended screening, they can send them an annual or biennial reminder post card or a phone call three months in advance.  

Additionally, while these patients are still in the doctor's office, healthcare administrators may consider handing them informational material on the effects of high blood pressure, ways to mitigate risks and possible questions they should ask their healthcare providers.

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