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Marketing Measurement

Patient portals nurture engagement efforts

Posted on May 27, 2014November 19, 2014 by David Hadaway
Online health portals can enhance patient retention endeavors.

Open and frequent communication is vital for healthcare providers to retain patients.

Majority of healthcare organizations lack effective analytics

Posted on March 6, 2014November 19, 2014 by David Hadaway
A majority of healthcare organizations lack access to proper analytics tools.

Data is the lifeblood of any organization. This is especially true of the healthcare field, which is responsible for storing patient information that is highly sensitive.

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