More than two-thirds of U.S. teenagers participate in sports either at school or through a community association, according to the Stage of Life's "2014 Teen Trend Summary" report. High school and middle school sports pick up in mid-August to early September. Depending on the city and sport, many young athletes are required to visit the doctor for sports physicals. Marketers can use their time wisely this summer by prepping outreach materials to bring new and existing patients into the office for these exams.
Many healthcare facilities throughout the country are urging student athletes to have preparticipation physical examinations before the competitive season begins. For example, a local healthcare provider in Nebraska, Physicians Urgent Care, is trying to boost awareness about the importance of preseason sports physicals, 1011 HD Central Nebraska, a Lincoln-based news station reported.
The summer months leading up to the fall season are a perfect time for urgent care clinics to reach out to the families of middle and high school athletes in the area. Marketers in the healthcare field can send a post card to the homes of student athletes anytime from May to August.
These mailers don't have to be one-time reminders. Urgent care facilities can send annual emails. Not only does this increase patient retention numbers, but it ensures student athletes are healthy and safe enough to participate in the competitive season ahead.