Our direct marketing programs include in-depth analytics. It’s the powerhouse behind the postcards and emails.
Nothing beats direct marketing when it comes to attracting, retaining and reengaging patients. But success is about much more than dropping postcards and filling in-boxes. For an effective and measurable campaign, you need an experienced, resourceful partner. One that can help you analyze your results and make the most of the knowledge you gain. You need Altair.
We have solutions designed specifically for retail healthcare businesses – solutions to take your marketing campaigns to the next level. When we apply our in-depth analytics to your prospect and retention programs, we can:
- Profile your existing patients to identify your best new patient prospects
- Develop a clone model to isolate those prospects to maximize mail performance
- Generate a match-back analysis to measure campaign performance
- Improve revenue streams by reactivating previous patients with the greatest propensity to respond
Making sense of your results – and deciding where to go next.
At Altair, we can analyze the success of your marketing campaign down to a granular level, so you can make informed decisions about your future marketing efforts. You’ll be able to clearly see which target groups responded best and, if you tested creative, you’ll know which approach proved most effective. We can even isolate the first visit transaction from any corresponding follow-up visits for pinpoint accuracy on campaign performance.
Get the most from your database – and all your marketing efforts – when you go beyond the basics with Altair. See our case studies linked below and contact us for more information.